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Originally Posted by tehdsdude
What if they give it away free?
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How often do you win prizes out of a soda bottle? Either way, they are giving it away, losing money in the hope they will make it up with people buying more of their products later. Lets assume 10 000 people win games, or systems. Then maybe half continue to buy more sony products, well then, sony just spent a lot of money to get 5000 new fans. Assuming that those people don't already have sony stuff. Its mostly just to advertise on the side of the bottle. Don't worry, this is nothing. Remember, nintendo did that deal with Wendy's a while back? Nobody cared.