You misunderstand, ShadowMarth. It does not say it will have ads every time you boot up. It just says that, in addition to the icons for access to Music, Videos, Images, Games, (etc) in the main menu, they are adding a new "Network" icon (in the shape of a globe) in which all the Browser and additional services will be located. If you had a PSP, you would understand.

The reason people are "bragging," as you put it, is because of the fact that Sony is finally doing something right. Now, some of the features may sound a bit weird or unnecessary, but you can't blame them for at least trying to improve the experience for normal users.

Granted, a hacked browser may be available soon after its release. And you could hand them the memory stick to give them the file, but it's still on your stick. At least then you wouldn't have to let them borrow your memory stick. That, and they wouldn't have to go through the trouble of connecting it to a PC. Similar to what BigNDS was talking about.

Reading through the article(s), it appears as though Sony has its own movie streaming/download service type thing. Of course, this will probably be Japan only (since Korea already has its own service up and running).

You're right, though, Sepharite. There is already a browser in WipeOut. But I'm pretty sure the "official" browser is more feature packed (although still no actual Flash support -- WTF?).

We'll see when it arrives. We'll see.