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Sort of the same thing happens to me, although here it's about 50% of my friends heard about the DS. Almost every time I mention DS to an average person, "PSP" jumps in within a few seconds. So yeah, PSP clearly has the popularity, given the huge success of PlayStation 2, and people just don't pay attention to Nintendo anymore because they know the focus of Nintendo isn't on what they tend to care about most, which is graphics.
I've been doing my part, even though I'm not very social in real life, anyone I get to know soon hears about DS from me and most of my online friends that I occasionally talk to eventually hears about it.
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