At the european launch "party" for Playstation's: God Of War II, Sony decided to go the extra length and to have a freshly killed Goat on show to all for thier centre peice. It was found to be decapitated and some even said it was still warm when Sony Representatives were encouraging thier guests to dig into the stomach of the corpse and to retrieve Ofal, gathered elsewhere.
Here's a picture of Sony's attempt to impress thier guests:

This picture was printed into Playstation's official magazine based in the U.K but Sony didn't wait around and are now currently asking for a call back for all the magazines. Subscribers to the magazine get the mag delivered directly to the door and all subscribers have curently recieved thier copies. (icture taken from DailyMail UK) Printed in the magazine is this picture in it's full glory, without the pixelated section.
Among this, there were topless girls feeding grapes to the party goers and a man portraying lead character, Kratos, giving out freebies to the "priveldged" people lucky enough to attend the exclusive event.
It is not the first time Sony has been involved in controversy over its games. In 2004, the PlayStation 2 game Manhunt was banned by High Street stores in the UK after it was linked to the murder of a 14-year-old Leicester boy.
Last September the relatives of a family massacred by a New Mexico teenager addicted to Grand Theft Auto: Vice City launched a £317million lawsuit against the entertainment company.